It is easy to remember the major things. Booking the photographer, securing the venue, and paying suppliers, are hardly ever forgotten, but the small things easily slip through the cracks. We may all be brilliant, but even our brains fail us at times so don’t leave it all to memory. When there are many factors involved, it is only human to overlook a thing or two.

Create a checklist. Follow these steps towards completing your checklist:

Ask yourself what are the little things involved in a typical Public Relations campaign, or any other project?
Compile them all into a list.
Print the list.
Keep a copy close by so that you’ll remember to use it.

Imagine that you have worked really hard towards a project or an event. It’s the day of, and you think you have everything planned out. You have made the necessary arrangements with your suppliers, you've done everything you need to do for your guests, and everything is perfect, only to realise it’s not.

It would be terrible if while you’re at the event you worked so hard on, you can’t catch the audio, the video, or capture photos because the device that you are using has dead batteries, or the memory card is missing.

Don’t let the small things slip, create a checklist.