Your client has a big event coming up that of course, as their agent you’re spearheading. They’ve communicated their needs and goals and now it’s time for you, to deliver. Consider the following steps in your approach to managing a client’s event and you’ll be well on the way to success.

Step 1. Brief the suppliers. You may have to work with several persons outside of your team - the photographer, writer, among others depending on what the need is. It is very important to brief the suppliers before the event so that they know what exactly is to be done.

Step 2. Communicate with your team. As the Account Executive (AE) or Public Relations Officer (PRO), you will have a team working with. Be sure to share all the necessary details with the team supporting you on this event. Have a thorough briefing where you share information not only about the event, but the client, their team, and their purpose. Effective communication on a project is key to a smooth event.

Step 3. It’s now time for the event. While you’re there, brief your client, and get acquainted with everyone else involved to ensure that the event goes well. Also, try as best as possible to stay on top of things. If any new information should arise you must be aware and inform your client if appropriate. Ensure that relevant persons are introduced and briefed accordingly.

Step 4. Finally, follow up. Keep in contact with your media partners and suppliers for the necessary post-event work. You may need to provide some information afterward, or a supplier may need to surrender footage, all this needs to be done in a timely manners. Don’t forget, once the work is completed, say thank you.

Successful events require strategy. Always have a fool-proof plan, communicate, and don’t forget teamwork. Try to avoid the rush and clutter so that your client can walk away being pleased with your work.