Reading is key

One of the first things we learned as children was how to read. Before we even began to think of what we liked, it was being stressed how much reading is important - and it is. Knowledge plays a big role in life’s overall success. The University of the West Indies tells it's students to read for their degree, even the Bible tells us that without knowledge, people perish.

Still, after all that indoctrination there are still entrepreneurs, CEOs, business professionals, and yes, Public Relations Specialists who will tell you they don’t like to read and they rarely do. Although it may not be something you enjoy, for the sake of your mind and career it is an act that must be frequently carried out.

Account executives need not only to read, but to read widely. This allows you become well-rounded and aware of many things of focus. Whether it is in lifestyle, business, technology, or even marine reports, it's always good to read. Reading widely also permits great conversations in event atmospheres.

Being an avid reader also betters your vocabulary and adds to your diction. Consequently, press releases, talking points, speeches, and other written pieces will be enhanced.

In a fast-paced field like Public Relations focus and concentration are staples. Reading (books especially) helps the mind by improving these areas.

One of the main tasks of an Account Executive is to plan and execute robust public relations campaigns, an assignment that requires uncommon ideas and effective strategies. Making reading a part of your daily practices can enhance your critical thinking skills and help you carry out effective campaigns.

Lastly, reading presents new ideas, thoughts and strategies, and therefore expands ones creativity, another key factor in public relations.

Don’t forget, even if you really don’t enjoy it, make it a habit. Your reading may be what sets you apart from other public relations professionals.